ALFONSO MARTINEZ

Hi, I'm Alfonso.Hi, I'm Alfonso.
With over 20 years of experience in UX,With over 20 years of experience in UX,
UI, Product, and Interaction Design, I amUI, Product, and Interaction Design, I am
dedicated to making technologydedicated to making technology
accessible and user-friendly.accessible and user-friendly.
My journey has involved collaboratingMy journey has involved collaborating
with industry leaders such as Disney andwith industry leaders such as Disney and
Mattel, transforming complex challengesMattel, transforming complex challenges
into intuitive user experiences.into intuitive user experiences.
Rooted in a servant leadership philosophy,Rooted in a servant leadership philosophy,
I prioritize empowering teams, fostering I prioritize empowering teams, fostering
innovation, and delivering designs thatinnovation, and delivering designs that
resonate with users.resonate with users.
Hi, I'm Alfonso.Hi, I'm Alfonso.
Hi, I'm Alfonso.Hi, I'm Alfonso.
With over 20 years of experience in UX, UI, Product, andWith over 20 years of experience in UX, UI, Product, and
With over 20 years of experience in UX, UI, Product, andWith over 20 years of experience in UX, UI, Product, and
Interaction Design, I am dedicated to making technologyInteraction Design, I am dedicated to making technology
Interaction Design, I am dedicated to making technologyInteraction Design, I am dedicated to making technology
accessible and user-friendly.accessible and user-friendly.
accessible and user-friendly.accessible and user-friendly.
My journey has involved collaborating with industryMy journey has involved collaborating with industry
My journey has involved collaborating with industryMy journey has involved collaborating with industry
leaders such as Disney and Mattel, transformingleaders such as Disney and Mattel, transforming
leaders such as Disney and Mattel, transformingleaders such as Disney and Mattel, transforming
complex challenges into intuitive user experiences.complex challenges into intuitive user experiences.
complex challenges into intuitive user experiences.complex challenges into intuitive user experiences.
How I Can HelpHow I Can Help
How I Can HelpHow I Can Help
How I Can HelpHow I Can Help

01.

Outcome Oriented Design

I focus on results-driven design, ensuring that every decision aligns with business goals and user needs. By combining data, research, and intuition, I create experiences that drive engagement, retention, and meaningful interactions.

02.

Product Strategy

I bridge the gap between vision and execution, helping teams define clear product roadmaps that align with market needs. Through strategic design thinking, I craft solutions that scale, adapt, and stay ahead of evolving user expectations.

03.

Mobile Apps

With deep expertise in native and cross-platform app design, I create intuitive, high-performing experiences that feel effortless. My approach prioritizes usability, accessibility, and performance, ensuring apps are engaging and delightful from the first tap.

04.

Design Systems

I build and maintain scalable, modular design systems that drive consistency, efficiency, and speed. By aligning design with engineering, I ensure teams can iterate faster, reduce redundancies, and maintain brand integrity across products.

05.

Prototyping

I bring ideas to life through high-fidelity prototypes that validate concepts before development. Whether through rapid wireframes or interactive flows, my prototypes align stakeholders, reduce risk, and help teams make informed product decisions.

06.

Whimsy

Great design is more than function — it’s about creating moments of joy. I use storytelling, animation, and thoughtful micro-interactions to infuse delight into digital experiences, making products more engaging, human, and memorable.

ExperienceExperience

OnChain Studios

Chief Experience Officer

06/2021 — Current

Leading the Design and Product strategy for Cryptoys, a first-of-its-kind digital toy platform, overseeing teams across mobile, desktop, AR, and AI-driven chat experiences.

• Designed and launched patent-pending parental controls, setting a new industry standard for safe digital play, and continue to refine and expand these protections.

• Established the world’s first COPPA-compliant Web3 platform in collaboration with the ESRB and legal authorities, ensuring ongoing compliance and safety.

• Oversee brand integrations within Cryptoys for our strategic partners including Mattel, LucasFilms, and Disney.

Meta

Senior Product Designer

03/2020 — 06/2021

Worked on one of the world’s most-used browsers, leading the redesign of Facebook’s In-App Browser while aligning with UX and privacy standards across 19+ teams.

• Designed the Autofill Payment Information feature, making transactions smoother and more secure.

• Developed the In-App Browser Component Library, providing a scalable design system for multiple teams.

• Led the adoption of Figma across product teams, developing resources and training sessions to improve collaboration.

Obsidian Security

Lead UX Designer

12/2018 — 03/2020

Defined the UX framework for Obsidian’s cybersecurity platform, shaping everything from architecture and interaction design to data visualization.

• Designed a unified style guide and component library for a consistent user experience.

• Developed interactive data visualizations, making security insights more actionable for enterprise clients.

• Conducted extensive user research to align product design with real-world security needs.

Net2Phone

Director of Product Design

01/2017 — 11/2018

Led the full redesign of Net2Phone 2.0, unifying four telecom products into a single enterprise platform.

• Managed and mentored a high-performing design team, fostering a culture of growth and innovation.

• Balanced user needs and business goals, ensuring that the platform’s UX enhanced operational efficiency.

• Championed a user-centric design process, aligning stakeholders through data-backed design decisions.

Net2Phone

Director of Product Design

01/2017 — 11/2018

Built LiveNinja’s SaaS platform from the ground up, leading product design, branding, and UX from inception to acquisition.

• Designed and developed LiveNinja’s suite of web and mobile applications.

• Expanded the team from a solo designer to full design, front-end, and marketing teams.

• Oversaw product evolution for 5 years, culminating in a successful acquisition.

ExperienceExperience

OnChain Studios

Chief Experience Officer

06/2021 — Current

Leading the Design and Product strategy for Cryptoys, a first-of-its-kind digital toy platform, overseeing teams across mobile, desktop, AR, and AI-driven chat experiences.

• Designed and launched patent-pending parental controls, setting a new industry standard for safe digital play, and continue to refine and expand these protections.

• Established the world’s first COPPA-compliant Web3 platform in collaboration with the ESRB and legal authorities, ensuring ongoing compliance and safety.

• Oversee brand integrations within Cryptoys for our strategic partners including Mattel, LucasFilms, and Disney.

Meta

Senior Product Designer

03/2020 — 06/2021

Worked on one of the world’s most-used browsers, leading the redesign of Facebook’s In-App Browser while aligning with UX and privacy standards across 19+ teams.

• Designed the Autofill Payment Information feature, making transactions smoother and more secure.

• Developed the In-App Browser Component Library, providing a scalable design system for multiple teams.

• Led the adoption of Figma across product teams, developing resources and training sessions to improve collaboration.

Obsidian Security

Lead UX Designer

12/2018 — 03/2020

Defined the UX framework for Obsidian’s cybersecurity platform, shaping everything from architecture and interaction design to data visualization.

• Designed a unified style guide and component library for a consistent user experience.

• Developed interactive data visualizations, making security insights more actionable for enterprise clients.

• Conducted extensive user research to align product design with real-world security needs.

Net2Phone

Director of Product Design

01/2017 — 11/2018

Led the full redesign of Net2Phone 2.0, unifying four telecom products into a single enterprise platform.

• Managed and mentored a high-performing design team, fostering a culture of growth and innovation.

• Balanced user needs and business goals, ensuring that the platform’s UX enhanced operational efficiency.

• Championed a user-centric design process, aligning stakeholders through data-backed design decisions.

Net2Phone

Director of Product Design

01/2017 — 11/2018

Built LiveNinja’s SaaS platform from the ground up, leading product design, branding, and UX from inception to acquisition.

• Designed and developed LiveNinja’s suite of web and mobile applications.

• Expanded the team from a solo designer to full design, front-end, and marketing teams.

• Oversaw product evolution for 5 years, culminating in a successful acquisition.

ExperienceExperience

OnChain Studios

Chief Experience Officer

06/2021 — Current

Leading the Design and Product strategy for Cryptoys, a first-of-its-kind digital toy platform, overseeing teams across mobile, desktop, AR, and AI-driven chat experiences.

• Designed and launched patent-pending parental controls, setting a new industry standard for safe digital play, and continue to refine and expand these protections.

• Established the world’s first COPPA-compliant Web3 platform in collaboration with the ESRB and legal authorities, ensuring ongoing compliance and safety.

• Oversee brand integrations within Cryptoys for our strategic partners including Mattel, LucasFilms, and Disney.

Meta

Senior Product Designer

03/2020 — 06/2021

Worked on one of the world’s most-used browsers, leading the redesign of Facebook’s In-App Browser while aligning with UX and privacy standards across 19+ teams.

• Designed the Autofill Payment Information feature, making transactions smoother and more secure.

• Developed the In-App Browser Component Library, providing a scalable design system for multiple teams.

• Led the adoption of Figma across product teams, developing resources and training sessions to improve collaboration.

Obsidian Security

Lead UX Designer

12/2018 — 03/2020

Defined the UX framework for Obsidian’s cybersecurity platform, shaping everything from architecture and interaction design to data visualization.

• Designed a unified style guide and component library for a consistent user experience.

• Developed interactive data visualizations, making security insights more actionable for enterprise clients.

• Conducted extensive user research to align product design with real-world security needs.

Net2Phone

Director of Product Design

01/2017 — 11/2018

Led the full redesign of Net2Phone 2.0, unifying four telecom products into a single enterprise platform.

• Managed and mentored a high-performing design team, fostering a culture of growth and innovation.

• Balanced user needs and business goals, ensuring that the platform’s UX enhanced operational efficiency.

• Championed a user-centric design process, aligning stakeholders through data-backed design decisions.

Net2Phone

Director of Product Design

01/2017 — 11/2018

Built LiveNinja’s SaaS platform from the ground up, leading product design, branding, and UX from inception to acquisition.

• Designed and developed LiveNinja’s suite of web and mobile applications.

• Expanded the team from a solo designer to full design, front-end, and marketing teams.

• Oversaw product evolution for 5 years, culminating in a successful acquisition.

ALFONSO MARTINEZ

Design Leadership That InspiresDesign Leadership That Inspires
Teams and Drives Innovation.Teams and Drives Innovation.

Get in Touch

Designed & built by me in Framer.

© 2025 Alfonso Martinez. All rights reserved.

ALFONSO MARTINEZ

Design Leadership That InspiresDesign Leadership That Inspires
Teams and Drives Innovation.Teams and Drives Innovation.

Get in Touch

Designed & built by me in Framer.

© 2025 Alfonso Martinez. All rights reserved.

ALFONSO MARTINEZ

Design Leadership That InspiresDesign Leadership That Inspires
Teams and Drives Innovation.Teams and Drives Innovation.

Get in Touch

Designed & built by me in Framer.

© 2025 Alfonso Martinez. All rights reserved.